After holding test screenings of the pilot, however, Straffi was unhappy with the audience's unenthusiastic reaction to the characters' outdated clothing style and stated that the pilot did not satisfy him. The animation attracted the interest of Rai Fiction, which paid for 25% of the production cost in exchange for Italian broadcast rights and a share of the series' revenue over 15 years. It was produced during a twelve-month development period that included animation tests, character studies, and market surveys. Straffi's pilot, which was titled Magic Bloom, featured the original five Winx members in attires similar to those of traditional European fairies. The Winx and Specialists' most frequent adversaries are a trio of witches named the Trix: Icy, Darcy, and Stormy, all of whom are former students of the Cloud Tower school. Unlike their female counterparts, the Specialists do not have magical powers and instead train how to fight using laser weapons. They include Bloom's boyfriend Sky Stella's fiancé Brandon Flora's boyfriend Helia Tecna's boyfriend Timmy and Musa's boyfriend Riven. The main male characters are called the Specialists, a group of students and later graduates of the Red Fountain school who are romantically involved with the Winx fairies. Roxy, the fairy of animals, occasionally joins the Winx and all three of the show's production companies refer to her as the Winx Club's seventh member. The team consists of Bloom, the red-haired leader with flame-based powers Stella, the fairy of the Sun and Moon Flora, the fairy of nature Tecna, the fairy of technology Musa, the fairy of music and Aisha, the fairy of waves. Winx Club follows the adventures of a group of girls known as the Winx, students (and later graduates) at the Alfea College for Fairies, who turn into fairies to fight villains.
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